marketing foundations

Key Takeaways ✅ Distinct Yet Complementary Roles: An advisor and a manager fulfil separate but complementary roles, providing a full spectrum of guidance spanning from strategic, long-term advice to hands-on, daily operational management. ✅ Objective Perspective and Practical Execution: Advisors offer objective, big-picture insights that complement the practical, day-to-day task orientation of managers, giving professionals […]

Key Takeaways ✅ Visionary Leadership is Pivotal: The ability of leaders to create and communicate a clear, compelling vision is critical for aligning teams, inspiring stakeholders, and crafting a powerful brand narrative that drives market presence and success. ✅ Operational Agility and Emotional Acumen: Effective marketing leadership is marked by agility in responding to market

Key Takeaways ✅ Growing Importance of Mobile Marketing: In 2024, mobile devices are expected to account for over 75% of global internet usage. This underscores the need for businesses to prioritize mobile-friendly website designs, responsive email templates, and mobile-optimized advertising strategies. ✅ Rise of Video Content: Video content continues to dominate digital marketing, with projections