ai marketing

Key Takeaways ✅ Understand the Types of Brand Awareness: Brand awareness can be categorized into two main types: aided and unaided awareness. Aided awareness refers to recognition upon prompting, while unaided awareness measures spontaneous recall of the brand. ✅ Utilize Social Listening and Surveys for Measurement: Social listening involves tracking brand mentions across digital platforms […]

Key Takeaways ✅ Leverage Social Media and Digital Platforms: Platforms like Facebook, Instagram, Twitter, and LinkedIn allow businesses to run targeted ad campaigns and make the most of organic reach through engaging posts and hashtags. This can significantly amplify your brand’s visibility without requiring a hefty budget. ✅ Focus on Storytelling and Authenticity: Building a

Key Takeaways ✅ Choosing the Right Attribution Model: It’s essential to select an attribution model that fits your business goals. Whether you choose first-touch, last-touch, or multi-touch, each offers unique perspectives and benefits. ✅ Capturing Individual Visitor Data: Focus on individual visitor data rather than aggregated metrics. Techniques like UTM tracking can help pinpoint exactly