connected TV

Key Takeaways ✅ Definition and Importance of CTV: Connected TV is revolutionizing media consumption, offering immersive viewing experiences and a treasure trove for targeted advertising. Today, 82% of U.S. TVs are internet-connected, presenting unparalleled opportunities in advertising precision and customer insights. Actionable recommendation: Leverage CTV’s data-rich environment to tailor your ads, taking advantage of technologies […]