AI Marketing Engineers, Author at

What are the Pros and Cons of AI in Marketing?

By AI Marketing Engineers / ai marketing

Key Takeaways ✅ Personalization and Targeted Advertising: A major boon of AI in marketing is its prowess in slicing through large datasets to serve personalized content, achieving up to 20% sales uplift. Actionable recommendation: Harness AI to craft personalized customer journeys by analyzing behavior across touchpoints and deploying tailored marketing actions. ✅ Enhanced Efficiency and […]

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Is the Advisor Higher than the Manager?

By AI Marketing Engineers / marketing foundations

Key Takeaways ✅ Distinct Yet Complementary Roles: An advisor and a manager fulfil separate but complementary roles, providing a full spectrum of guidance spanning from strategic, long-term advice to hands-on, daily operational management. ✅ Objective Perspective and Practical Execution: Advisors offer objective, big-picture insights that complement the practical, day-to-day task orientation of managers, giving professionals

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What is the Difference between PLA and PCA Ads?

By AI Marketing Engineers / digital marketing and advertising

Key Takeaways ✅ Distinct Purposes: PLA ads target individual product searches with enticing visual information, while PCA ads facilitate direct product comparisons, catering to consumers who are deciding between multiple options. ✅ Enhanced Engagement: Both ads improve user experience—PLAs by providing quick information for an immediate purchase decision, and PCAs by offering detailed comparisons that

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What are the 7 Elements of a Marketing Plan?

By AI Marketing Engineers / marketing strategy

Key Takeaways ✅ Situation Analysis: A map is essential for any journey, and in marketing, Situation Analysis is that map. Through a mix of looking inward at strengths and weaknesses, outward at opportunities and threats (that SWOT thing everyone talks about), and sideways at the competition, businesses find their footing. It’s more than just homework; it’s

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How Much Should I Pay A Marketing Consultant?

By AI Marketing Engineers / marketing consulting

Key Takeaways ✅ Finding the right fee for a marketing consultant is a balancing act. The mix of their know-how, the distance they are from you, the kind of tasks you need them to do, and for how long are all part of the equation. Grasping these details is key to not over or underpaying.

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