Unlocking the Japanese Consumer Mindset: A Cultural Guide for Marketers
Key Takeaways ✅ Understanding Japanese culture and values is vital in marketing. Delve into the societal norms influencing consumer behavior—a 2019 study found that 83% of Japanese customers value trust above all in brand relationships. ✅ Quality, reliability, and trust reign supreme for Japanese consumers. While 75% globally expect quality, this rate increases for Japan, […]
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