ai marketing

Key Takeaways ✅ Definition of PPC: At its core, PPC is an online advertising technique where businesses only pay when their ad is clicked, making it a cost-effective way to drive traffic. Statistically speaking, businesses make an average of $2 in income for every $1 they spend on Google Ads, demonstrating PPC’s potential for a […]

Key Takeaways ✅ PPC Definition: Pay-Per-Click (PPC) might sound complex, but it’s simply a way for businesses to get their advertisements in front of people online, and they only have to pay whenever someone actually clicks on their ad. Imagine you run a small coffee shop and you use PPC to advertise. Every time someone

Key Takeaways ✅ Comprehensive Analysis: A Digital Marketing Audit isn’t just a once-over of your online strategies; it’s a deep dive into your digital presence. From scrutinizing your content’s performance on social media to understanding how users interact with your emails, audits spot what’s working and what’s not. For instance, did you know that improving

Key Takeaways ✅ Industry Averages: Conversion rates can swing wildly from one industry to another. While the ecommerce world might see less than 5% as the norm, a strong sales-focused site could aim for around 10%. Across the board, 2.5% is what many consider the starting line. ✅ Target Conversion Rates: Goals vary with each

Key Takeaways ✅ Average Conversion Rates Vary Widely by Industry: General industry sees a conversion average of 2.6% to 3.2%. Notable variations exist with industries like automotive and real estate often experiencing higher rates. E-commerce segments such as fashion may see rates from 1.01% to 2.20%, while health and wellness can reach up to 4.20%.