ai marketing

Key Takeaways ✅ Conversion rate benchmarks are a start, but don’t tell the whole story. That coveted 25% conversion rate might be the gold standard in some circles, but have you ever stopped to wonder if it applies to your game? Different industries, targets, and goals mean your mileage may vary. Measure up against others, […]

Key Takeaways ✅ Eligibility for PMax Campaigns: Stepping into the Google Ads arena? Ensure your account is cut out for Performance Max (PMax) campaigns. Have a Google Merchant Center account, a connected YouTube channel, or experience with automated bidding strategies for at least a month, and you’re good to go! ✅ Campaign Structure and Asset

Key Takeaways ✅ Assess Your Marketing Goals: Considering Performance Max for your strategy? It covers Google platforms like Search and YouTube. Ensure goals like conversions and brand awareness align with what it offers. An alignment can mean reaching milestones effectively! ✅ Understand the Automation: Embrace the future with automation. Performance Max uses machine learning to

Key Takeaways ✅ Google Performance Max is a smart campaign solution that auto-optimizes your ads across Google’s channels using machine learning. The budget hinges on your bid strategy, with options geared toward maximizing conversions, value, or targeted ROAS. ✅ You’re only charged on a pay-per-click (PPC) basis with Google Performance Max, where costs fluctuate with

Key Takeaways ✅ Aim for 3 to 5 ad groups per campaign to maintain focus and relevance, ensuring each ad group targets a specific set of keywords and customer intents for clarity and effectiveness. ✅ Use tightly themed ad groups to improve ad relevance and Quality Score, which can lead to lower costs per click