ai marketing

Key Takeaways ✅ Tmall and JD’s Dominance: Grasp the enormity of Tmall and JD in China’s online retail, reaching over half a billion shoppers. Adapting to their advertising structures is key to accessing a potential goldmine, with Tmall holding a 57% market share and JD following with 16.7%. ✅ Strategic PPC Campaigns: Employing precise PPC […]

Key Takeaways ✅ Targeting Gen Z and Millennials: TikTok has soared in popularity with over 10 million active users in Germany, many of whom are from the younger generations. Businesses eyeing this demographic should tailor their content to be playful, trend-driven and interwoven with local nuances to capture attention and drive engagement. ✅ Creative and

Key Takeaways ✅ Shift from Public to Private Traffic: Brands in China are progressively pivoting towards private traffic, aiming for a communication channel free from the unpredictability of social media algorithms and search engines. Over the past year, private domain traffic has gained momentum significantly, with a reported 70% of brands committing to diversified private

Key Takeaways ✅ Rapid Growth: Witness the significant upswing as mobile commerce in Russia catapults forward, fueled by an explosion in smartphone acquisition and better internet access. In fact, recent reports suggest an unmistakable pivot to mobile, with a notable percentage of online sales now conducted through these handy devices. ✅ Optimization for Smartphone Users:

Key Takeaways ✅ Understand Japanese culture and consumer behavior to create effective influencer marketing strategies. In Japan, cultural alignment can amplify marketing efforts. For instance, brands that partner with KOLs who embody wabi-sabi, an appreciation of beauty in imperfection, can resonate with audiences that hold this value dear. Such cultural synchronicity can lead to a