Key Takeaways ✅ Increased Customer Retention: A study by Bain & Company found that increasing customer retention rates by just 5% can lead to an increase in profits ranging from 25% to 95%. ✅ Improved Cross-Selling Success: According to research from Forrester, cross-selling to existing customers is more successful than selling to new customers, with […]

Key Takeaways ✅ Data-driven decision-making is the cornerstone of Enterprise Performance Marketing. It’s all about using numbers to steer your ship. Did you know that companies driven by data are 5 times more likely to make faster decisions? That’s huge! So, start digging through your data – website traffic, customer surveys, what’s trending in your

Key Takeaways ✅ Establish Clear Goals: Kickstart your performance marketing with well-defined objectives. Know your audience, pinpoint your ambition, whether it’s to bolster brand presence, escalate revenue, foster leads, or fortify customer loyalty—precision is your ally here. ✅ Choose Relevant Channels: Success is no coincidence. Choose channels that echo the habits of your target demographic. Whether SEM,